E-commerce Specialist

Holt Engineering is looking for an experienced E-commerce Specialist to take ownership of our clients Shopware-based e-commerce platforms. This is a senior, hands-on role focused on driving online revenue through platform optimisation, conversion rate optimisation, checkout improvements, and data-led experimentation.
You’ll play a key role in shaping their e-commerce strategy, improving user experience, increasing conversion rates, and implementing effective upselling and cross-selling initiatives.

The role is office based, Monday to Friday, salary is £55-£75k DOE

Duties for the successful E-commerce Specialist:

• Develop and execute the e-commerce strategy aligned with business and revenue goals
• Manage and optimise Shopware platforms, including customisation and performance improvements
• Analyse customer behaviour using analytics, heatmaps, and session recordings
• Identify friction points across the customer journey and implement improvements
• Optimise product pages, category pages, and landing pages to improve UX and conversion rates
• Lead CRO initiatives, including A/B testing and experimentation
• Optimise checkout flows to reduce abandonment and improve completion rates
• Improve payment journeys, form design, site speed, and trust elements
• Design and implement upselling and cross-selling strategies to increase average order value
• Define KPIs and performance dashboards to support continuous optimisation

Requirements to be considered for this E-commerce Specialist role:

Essential

• 5+ years’ experience in an E-commerce Specialist or similar role
• Strong, hands-on experience with Shopware including customisation
• Solid understanding of e-commerce strategy, UX, and CRO best practices
• Proven experience optimising checkout flows and payment journeys
• Strong analytical skills with tools such as Google Analytics, Hotjar, or similar
• Ability to turn data insights into clear, actionable improvements

Desirable

• Bachelor’s degree or equivalent experience
• Experience driving revenue growth through CRO, merchandising, and personalisation

Benefits for the succesful E-Commerce Specialist:

• 20 days holiday pro-rata, plus UK Bank Holidays and Christmas shutdown
• Salary reviews
• Free  parking
• On-site shower and changing facilities
• Independent Employee Assistance Programme 
• Eye-care vouchers for eligible staff

If you possess the required skills and are lloking for your next challenge please apply with your CV today and Yasmin will call you.